The slow rollout of interactive TV

The rollout of tru2way and other interactive TV initiatives by the cable companies seems to finally be gaining some momentum, but while we've largely addressed our disappointment with the speed of adoption on the hardware side, the New York Times is questioning why we haven't (and likely won't in the very near future) seen more interactive software. In an age where everything has an app store, the fragmented nature of the cable systems and confusing interconnected platforms reduces the opportunities for developers to jump in, and though Comcast jumped out promoting its Yahoo! widget powered tru2way future, no solid timeline for availability leaves very little to look forward to.